After 30-plus years in business, Kitras sought to update their brand with a new visual identity that paid homage to their previous logo and legacy while feeling modern and exciting.
The new aesthetic pulls a palette from the colours found in blown glass as though seen through the ornaments themselves. Slightly muted so as not to compete.
A fresh take on their beloved sun logo modernizes a familiar graphic that has served the brand for decades. Paired with a unique and organic font, the resulting logo quite feels handcrafted, fiery and in perfect balance with a subtle, earthy pattern set.
The new aesthetic pulls a palette from the colours found in blown glass as though seen through the ornaments themselves. Slightly muted so as not to compete.
A fresh take on their beloved sun logo modernizes a familiar graphic that has served the brand for decades. Paired with a unique and organic font, the resulting logo quite feels handcrafted, fiery and in perfect balance with a subtle, earthy pattern set.
![](https://freight.cargo.site/t/original/i/d011185ec4e652941977ec6d25aa727e0b0bba20685e2c638c3beffd5b79c6eb/JeanMerrick_Kitras_SecondaryMark.jpg)
![](https://freight.cargo.site/t/original/i/bfa65ca8608609cdb36fc371983cd19e697f820d46c582de480977bb1bced8d3/JeanMerrick_Kitras_Catalogue.jpg)
![](https://freight.cargo.site/t/original/i/ecce7e18819c108dc2c687edb410af6fa0b16fc00e14bf4b89af01a39f88059b/JeanMerrick_Kitras_Logo.jpg)
![](https://freight.cargo.site/t/original/i/8c577121b1099fdf19eba1de93d4120f05df808c2c3773f9ac2eda5ef5c30c93/JeanMerrick_Kitras_Texture.jpg)
![](https://freight.cargo.site/t/original/i/5403c912ef54c7691b6e333a07b59fc5114c1585eb1a2e493bcc89c57f010444/JeanMerrick_Kitras_Forge.jpg)
![](https://freight.cargo.site/t/original/i/a0c0315a5cf328899334c933b5a8c2ba38c08d4ab36b4aa737a6e2aa79cfadba/JeanMerrick_Kitras_Tag.jpg)
![](https://freight.cargo.site/t/original/i/e5cb8f8912a298b53f5b26e6882c0cf77a5a82185f981167a0f547152307fa71/JeanMerrick_Kitras_Marks.jpg)
![](https://freight.cargo.site/t/original/i/4885c12d88a46ee15ab9e44ac810c017bde38d94df0592c4e5b8cba19f111476/JeanMerrick_Kitras_Texture2.jpg)
![](https://freight.cargo.site/t/original/i/381dd52b346248943e66b0aa6a3238217c4914f084cacd8f8ba52604df639c06/JeanMerrick_Kitras_Window.jpg)
![](https://freight.cargo.site/t/original/i/e0add37496cc39582e1ea03d34a96ca5779d949b9cba5fd65f275ad14956bf94/JeanMerrick_Kitras_Card.jpg)
![](https://freight.cargo.site/t/original/i/bc207ffd7e406b02df9874dc3dc7a15c5626533780b4d1918b1b07afa2b1c34b/JeanMerrick_Kitras_Mailer.jpg)
![](https://freight.cargo.site/t/original/i/439a8a74fb37a7c9700365caca6f88020f63bc459b87f86f8289d8a442cbd839/JeanMerrick_Kitras_Tools.jpg)