Domi decided it was time to shake up their visual identity alongside their move to the west coast. The resulting aesthetic is brimming with joy, cream puffs and plenty of patterns to stretch across their many packaging and digital marketing assets.

The palette is based on marble and wood tones, hoping to add a sense of cohesion with the modern interiors the Domi shop might pop up. A sunburst graphic, inspired by the ray between do and mi, fits in perfectly with this sunny California-based brand.